VidCon Takeaways, Launch of IGTV, Denny’s Tumblr Monopoly – June 27, 2018 – Jumpwire Social Media Briefing

VidCon Wrap Up – Here are 3 key takeaways from the event this past weekend in Anaheim, California.

  1. Twitch was the break out platform this year. Amazon (owners of Twitch) had a strong presence at the industry track as they launched their new Merch Collab by Amazon.

  2. Both Youtube and Facebook released lots of new creator tools that focused on helping creators monetize their audiences. Facebook ‘Creators’ had the most impressive release.

  3. If you are not planning to go LIVE on social platforms your social strategy is going to suffer. Everyone was talking about how to go live, how often, what type of content, etc.

INSTAGRAM: Instagram launches IGTV app featuring long-form videos in vertical, full-screen format. Learn how to use IGTV here. Link

SPOTLIGHT:  While Wendy’s is crushing it on Twitter, Denny’s is building a Tumblr monopoly. Near perfect execution of what the platform was meant for (via Duncan from our team). Link

RED BULL: Red Bull signs Ninja to an endorsement deal and will host All-Nighter Fortnite tournament in Chicago. Link

SNAPCHAT: Snapchat opens up its discover section to creators. In February of this year, the Snap took a significant step forward in making some type of monetization a reality with the launch of a new analytics page.  Link

FACEBOOK: Finding an influencer just got easier as Facebook launches Brand Collabs search engine, allowing brands to browse different web celebrities with simplicity. Link

HOW-TO-VIDEO: How to increase email open and click rates: 3 insanely effective tips. Link

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Gavin McGarry