Twitter’s Audio-Only Live Streams, Nike’s Kaepernick Campaign And The Podcast Everyone’s Been Talking About – September 11th, 2018 – Jumpwire Social Media Briefing

Hey Jumpwire Community! 👋

INSTAGRAM: Instagram adds emoji shortcuts for quicker comments. Link

TWITTER: Twitter rolls out audio-only live-streams on Twitter and Periscope. Link

SMART SPEAKERS: 32% of U.S. consumers now own a smart speaker, up from 28% at the start of the year. Link

The most common voice activities today are asking for:

  • Music

  • Weather forecast

  • Fun questions

BRANDING: Nike’s online sales jumped 31% after the company unveiled the Kaepernick campaign, data shows. Here’s what Nike’s Kaepernick campaign teaches brands about going political. Link

VIRAL VIDEOS: Yesterday’s viral celebrities, where are they now? Link

  • Chris Crocker, “Leave Britney Alone!”

  • Charlie and Harry, “Charlie Bit My Finger”

  • Rebecca Black, “Friday”

ELECTRIC SCOOTERS: The electric scooter boom — and cities’ misguided attempts to squash it — explained. Link

VIDEO OF THE WEEK: Here is the video everyone has been talking about featuring Tesla CEO Elon Musk smoking weed on the Joe Rogan podcast. Link


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Gavin McGarry