I came home from Connect Marketplace in Tampa with three clear takeaways for event teams:
- Virtual programming still works when the production is reliable.
- Hybrid events are returning with a more focused strategy.
- Organizations are reviewing AV quotes much more carefully.
The common thread is simple. Organizations still want to reach more people, but the production and the budget have to make sense.
Here is what I heard and what it could mean for your next event.
1. Virtual Programming Is Not the Problem
One organization had stopped producing webinars after a major production failure. Meanwhile, two other organizations continue to use virtual programs throughout the year as a valuable member benefit.
The difference was not the format. It was the experience.
Virtual events can help associations and nonprofits reach members who cannot travel, provide ongoing education, and remain connected to their audiences between annual conferences.
However, attendees will not separate the content from the production. If they cannot hear the speaker, follow the presentation, or understand how to participate, the entire program feels unsuccessful.
Before deciding virtual events no longer work, ask:
- Were the speakers prepared?
- Was the platform tested?
- Was someone directing the program?
- Were the slides and videos checked?
- Was there a backup plan?
Virtual programming works when it receives the same planning and production attention as an in-person event.
2. Hybrid Events Are Returning More Carefully
I also heard renewed interest in hybrid events, but planners are taking a more thoughtful approach.
Instead of streaming an entire conference, some organizations are considering starting with one general session. They can measure remote interest, review engagement, and decide whether it makes sense to expand.
That is a smart way to test hybrid.
Start with content that has a strong reason to reach beyond the room, such as:
- An opening general session
- A keynote presentation
- A leadership update
- An awards program
- A high-demand educational session
Then measure remote attendance, viewing time, questions, on-demand views, and attendee feedback.
Hybrid does not have to be all or nothing. One well-produced session can provide valuable information for future planning.
3. AV Quotes Are Getting a Closer Look
Event budgets are under pressure.
According to Cvent’s 2026 Global Planner Sourcing Report, 72% of planners expect event costs to rise.
Event teams want clearer AV quotes, realistic pricing, and confidence that they are paying for what the event actually needs.
Before approving an AV quote, confirm:
- What equipment and labor are included
- Whether setup and rehearsals are covered
- What the venue provides
- Which items are essential or optional
- Whether streaming, recording, and internet are included
- What backup equipment will be available
- Which additional charges could arise
The least expensive quote is not always the best value. A low estimate can become costly if important equipment, labor, or backup systems were left out.
The goal is not to buy the largest production package. It is to match the production plan to the audience, event goals, and budget.
What These Trends Have in Common
Virtual, hybrid, and in-person events all require thoughtful decisions about reach, reliability, and cost.
You do not need every available feature. You need the right production plan for your event.
After producing more than 500 events, I have seen formats and technology change many times. What has not changed is the need for clear planning, dependable production, and an experience that respects the audience.
Jumpwire Media helps nonprofits and associations produce reliable in-person, virtual, and hybrid events. Our former television producers manage the planning, speaker preparation, technology checks, and live execution so your team can stay focused on its mission.
Schedule a free consultation with Jumpwire Media to discuss the right approach for your next event.
Frequently Asked Questions
Are organizations still producing virtual events?
Yes. Many organizations use virtual events for education, member engagement, fundraising, and year-round programming.
Does a hybrid event need to include every session?
No. Organizations can begin with one important session and measure remote interest before expanding.
What should an AV quote include?
It should clearly identify equipment, labor, setup, rehearsals, internet, streaming, recording, backup systems, and possible additional charges.
